Walls.io Echo is an event promotional tool that enables attendees, speakers, sponsors, and community members to spread the word about your event using organic peer-to-peer reach. You give them one sharing link, and they can post a personalized, branded social tile to their networks across LinkedIn, X, Instagram, WhatsApp, and more, in just a few clicks.
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What you need for your Echo campaign
To launch your first Echo campaign, you need to prepare these fundamental aspects:
A visual template that will be used as the social sharing card,
Sharing text (in other words, the post caption)
A destination URL
UTM parameters (if desired)
🎥 Set up an Echo campaign in 9 minutes
In this Quick Start Guide tutorial, learn how to create, track, and evaluate your Echo campaign.
A. Social sharing card
The visual must be provided following these specifications:
Ideally square format (landscape works too in general, but on some platforms might lead to cropped visuals).
Minimum size: 1080x1080px
PNG format
Enough blank space to position name, position, and custom fields
Enough blank space to position the profile image
Your PNG CAN have a transparent cut-out for circular (or other shapes) profile pictures. You can do that with tools like Photoshop
💡Tip: You can use our AI image generator to create the sharing card visuals for you. Read more about Echo's AI tools here.
B. Sharing Text
Preferably <280 characters (for X/Twitter)
Should include all your primary hashtags!
💡Tip: You can use our AI alternative texts generator to create the sharing text for you. Read more about Echo's AI tools here.
C. Naming fields
These fields will auto-populate with the user's details if they are logged in to their social media account. By default, Echo provides fields for:
First name / last name
Position
You can also add up to 3 custom fields such as:
Position
Company
Exhibition booth number
Etc.
D. Sharing URL
This is the URL we'll attach to every shared post It's the URL you want Echo to drive traffic, such as your event registration page or your social media wall.
You can use custom UTM-paramters to track traffic through this link. You can add UTM values by going to Edit Campaign > Tracking & Embed > UTM Parameters.
Example Visuals
Here are a few examples of how the visuals can look like:
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If you have further questions, don't hesitate to contact the support team via chat or support@walls.io!