Skip to main content

Track Conversions of Your Echo Campaign

Measure the impact of your campaigns by tracking when visitors complete a desired action (sign-up, purchase...) on your website.

Michael Kamleitner avatar
Written by Michael Kamleitner
Updated over 3 weeks ago

What is Conversion Tracking?

Conversion tracking lets you see how many people who have clicked on your campaign links went on to complete a goal on your website. This helps you:

  • Measure your campaign's ROI

  • See which ambassadors drive the most conversions

  • Understand the full customer journey from share to action

How It Works

  1. Click: A visitor clicks your campaign link or an ambassador's share link

  2. Cookie: Echo sets a tracking cookie in their browser (valid for 90 days)

  3. Action: The visitor completes an action on your site (e.g., sign-up, ticket-purchase)

  4. Conversion: Your website calls Echo.track() to record the conversion

The conversion is attributed to the campaign—and to the specific ambassador if they used a share link.

How to Enable Conversion Tracking

  1. Go to Dashboard → Campaigns → [Your Campaign] → Edit

  2. Open the Tracking & Embed tab

  3. Toggle Enable Conversion Tracking to on

Implementation

Copy/paste the Tracking Code to your thank-you or confirmation page (the page visitors see after completing the action you want to track).

🚨 Important: The tracking code must be on a page that's only shown after the conversion action. Placing it elsewhere will result in inaccurate data.

If you would rather not trigger conversion tracking immediately atfer loading the page, you can also manually use Echo.track(); whenever a user completes the desired action (f.e. completing the purchase, signing up etc.).

Domain Restrictions

For security, it is highly recommended to restrict which domains are allowed to record conversions.

In the Allowed Domains field, enter one domain per line:

yourwebsite.com

shop.example.com

  • Subdomains are automatically allowed (e.g., example.com also allows www.example.com)

  • Domain matching is case-insensitive

Troubleshooting

Issue

Solution

Conversions are not recording

Verify the visitor clicked a campaign/share link first (cookie required)

"Tracking blocked for this domain" in console

Add your domain to the Allowed Domains list

Tag not loading

Check that the campaign code in the script URL is correct

Viewing Conversion Data

Conversion statistics appear in:

  • Campaign overview: Total conversions for the campaign

  • Shares table: Conversions attributed to each ambassador

  • Analytics export: Detailed conversion data including device breakdown

Did this answer your question?