Echo lets your audience personalize and share your campaign content across social media with just a few clicks. Every participant of your event and/or campaign can easily be turned into an ambassador.
To make it easier for your campaign setup, here are some proven tips to maximize your campaign's reach and impact.
1. Start With a Strong Sharing Image
Your sharing image is what people see on social media so it's the single most important element of your campaign. To optimize your image, we recommend the following:
Use a high-quality, eye-catching visual that stands out in a social feed. Avoid cluttered designs and be sure that it matches your corporate identity. Remember that Echo is also a great branding opportunity!
Leave space for personalization: If you enable name, role, or profile picture overlays in the backend editor, it’s best to make sure that your design has a clear area where these elements won't clash with the background.
Test at different sizes: Your image will appear differently on LinkedIn vs. WhatsApp vs. Email so be sure to preview it before launching.
And finally, use JPEG or PNG for best compatibility. WebP is also supported if you need smaller file sizes.
2. Write Compelling Sharing Texts
Echo lets you define up to three sharing text variants that can be posted as a caption on social media. We randomize one is selected each time someone shares, keeping your campaign fresh in social feeds.
Keep it short and personal: Something like *"Excited to be part of [Event Name]! Join me:"* works better than generic marketing copy.
Use the `[LINK]` placeholder to control exactly where the share link appears in your text. If you don't include it, Echo will automatically add it to the post at the end.
Take advantage of the three variants option: More variety means your campaign looks more organic when multiple people share it.
Include a clear call-to-action: Tell the viewer what to do: "Register now", "Join us", "Get your ticket".
3. Choose the Right Platforms
Not every campaign needs every platform. Think about where your audience actually is.
B2B events/conferences: Focus on LinkedIn and Email. These drive the highest quality traffic for professional events.
Consumer campaigns: Enable Facebook, Instagram, WhatsApp, and Telegram for maximum viral reach.
X/Twitter works well for tech, media, and public-facing events.
SMS is great for urgency to get last-minute registrations, promote flash sales, etc.
You can customize which platforms appear to the user in your campaign under Sharing > Sharing Platforms.
4. Make Login Easy
Participants need to sign in before sharing. The easier this is, the more people will complete the flow.
Social login is fastest: When someone logs in via LinkedIn or Google, Echo automatically pulls their name, role, and profile picture — no typing is required.
Keep "Fill out manually" as a fallback for users who don't want to connect to a social account.
5. Customize the Sharing Image Template
The personalization overlays (name, role, profile picture) are what make Echo special. When someone sees a colleague's face and name on a post, they're far more likely to engage.
Enable the profile picture overlay: Posts with faces get significantly more engagement on every platform.
Position the text overlays carefully: Make sure name and role text is readable against your background. It’s best to use contrasting colors.
Choose appropriate fonts: You can use Google Fonts or upload custom brand fonts under your account settings.
6. Drive Traffic With Email Sequences
Your Echo campaign only works if people visit it. Email is by far the most effective channel to drive participants to your campaign page — don't rely on a single send.
Integrate Into Your Registration Flow
Confirmation email: As soon as someone registers for your event or signs up for your product, include a prominent call-to-action: "Spread the word and share your personalized post!" You can link directly to your Echo campaign URL with CTAs that you design in Echo.
Welcome sequence: If you run an onboarding email series, dedicate one email (or a section of one) to the Echo campaign. Explain what it is and why sharing helps.
Send Dedicated Campaign Emails
Launch email: Announce your Echo campaign to your full audience. Show a preview of what the personalized sharing image looks like to spark curiosity.
Reminder emails: Not everyone acts on the first email. Send 2-3 reminders spaced out over the campaign period. Change the subject line and angle each time:
"Have you shared your personalized post yet?"
"Join 150+ people who are already spreading the word"
"Last chance to share before [Event Name]!"
Segment your list: Prioritize speakers, sponsors, VIPs, and early registrants — they're the most likely to share and have the largest networks.
Use Social Proof in Emails
Once your campaign gains traction, mention the numbers: "Already 200 shares and counting!" This motivates others to join in.
7. Embed the CTA Button on Your Website
Don't limit your campaign to email. Put it where your audience already is — on your website, your blog, and registration pages.
Copy the embed code: from Tracking & Embed > Embed CTA Button and paste it into your website's HTML. The button appears as a compact iframe showing a preview of your campaign image with a clickable CTA.
Place it strategically:
Event landing page (above the fold or right after the registration form)
Blog posts related to your event or product launch
Partner and sponsor pages. Here, it’s wise to ask them to embed it on their side, too
Your homepage banner during the campaign period
Customize the button label to match the context: "Share Now", "Become an Ambassador", "Help Us Spread the Word".
Match your brand colors using the button background and text color pickers so the embed feels native to your site.
Use the PNG download: for email newsletters and platforms where iframes aren't supported. The PNG has the appearance of a button and works as a clickable image linking to your campaign.
Add it to multiple pages: The more touchpoints, the more traffic your campaign gets. Don't hide it on a single subpage.
8. Incentivize People to Share
People are more likely to share when there's something in it for them — even if it's just recognition. Here are strategies to boost participation:
Make It About Them
The personalization of the social media card is itself an incentive. When someone sees their name and face on a professional-looking graphic, they want to post it. Make your sharing image something people are proud to be associated with.
Use language that makes sharing feel like belonging: "Show the world you're part of [Event]" rather than "Please promote our event."
Offer Tangible Rewards
Contests and giveaways: "Share your personalized post for a chance to win [prize]." Use your conversion tracking data to verify who actually shared.
Tiered rewards: Offer small rewards for sharing (e.g., a discount code) and bigger rewards for shares that generate the most clicks.
Exclusive access: Offer early access, VIP upgrades, or bonus content to people who share. "Share now and unlock the speaker slides before anyone else."
Create Urgency
Run limited-time campaigns: *"Share before Friday to be entered into the draw."
Live counters: Reference your share count in communications such as "We're 50 shares away from unlocking [bonus]. Help us get there!"
Leverage Social Proof and FOMO
Highlight who's already sharing: When people see their peers, colleagues, or industry leaders participating, they don't want to be left out.
Showcase the best posts: Repost or highlight standout shares (those on your Echo Leadership Board who have more visibility or clicks, for example) on your own channels — this rewards sharers with visibility and encourages others to join.
Make It Effortless
The fewer steps between "I want to share" and "It's posted", the better. Echo handles this with one-click social login and pre-filled sharing text, but you can help too:
Link directly to the campaign URL (not a landing page that links to the campaign).
Tell people exactly what to expect: "It takes 30 seconds — log in, preview your image, and share."
9. Set Up UTM Parameters
Echo automatically adds UTM parameters to your sharing URL so you can track campaign performance in Google Analytics (or similar).
Default values work well: (`utm_source=wallsio-echo`, `utm_medium=social`).
Use `utm_campaign` to distinguish between different Echo campaigns.
Use `utm_content` to tag specific campaign variants if you're A/B testing.
10. Enable Conversion Tracking
Want to know exactly how many registrations, signups, or purchases your campaign drove? Enable conversion tracking by toggling it on in Tracking & Embed > Conversion Tracking.
Place the tracking code on your confirmation/thank-you page.
Call `Echo.track()` when a conversion happens.
Restrict to specific domains if you want to limit where tracking is active.
Echo tracks the full funnel: View → Share → Click → Conversion — so you can measure exactly which shares are driving results.
11. Promote Continuously, Not Just Once
The biggest mistake is treating your Echo campaign as a "set and forget" initiative. The most successful campaigns are promoted repeatedly across multiple channels throughout their lifecycle.
Before launch: Tease the campaign to build anticipation. Try texts like, "Something exciting is coming — stay tuned."
At launch: Send a dedicated email, post on your own social channels, embed the button on your site.
During the campaign: Send reminder emails, mention it in meetings, add it to your email signature, as well as ask speakers and sponsors to share.
Final push: Create urgency before the campaign ends or the event date arrives. "Last 48 hours to share your personalized post!"
12. Measuring Success
In your Echo dashboard, track these key metrics:
Metric | What it tells you |
Views | How many people visited your campaign page |
Shares | How many people actually posted to social media |
Clicks | How many people clicked on shared posts |
Conversions | How many people completed your goal action |
A healthy campaign typically sees a high view-to-share ratio (easy flow, compelling content) and a strong click-to-conversion rate (relevant audience, good landing page).
If views are high but shares are low: Your campaign page isn't converting. To fix this, simplify the flow, improve the sharing image, or make the value proposition clearer.
If shares are high but clicks are low: Your sharing text or image isn't compelling enough for the broader audience. To fix this, test different design variants. You can use our built in AI-image generation feature to get different designs.
If clicks are high but conversions are low: The issue is on your landing page, not in Echo. You can fix this by optimizing your registration or checkout flow.
In case you have further questions, don't hesitate to contact the support team via chat or support@walls.io!