The Walls.io Map layout lets you display posts with geolocation data on an interactive map, which is especially useful for global campaigns, travel-related content, and location-based storytelling. To enable it, go to Setup > Design in your wall dashboard and select the Map layout.
Posts providing location metadata will then show up on a Map, giving viewers of the Wall rich context and an instant feel for the location of the Post.
This is especially useful for visualizing global campaigns or worldwide phenomena. In the following example, we used #geocache:
Why are some posts missing from my Map layout?
This is expected behavior: only posts that contain geolocation will show up on the Wall when using the Map layout. Currently, the majority of posts on social media networks don’t contain geolocation – simply because, as a matter of safety, social networks don’t query this kind of information automatically. Users have to activate this functionality themselves, and most users don’t enable geolocation for their posts (e.g. for privacy concerns).
⚠️ Instagram posts no longer include geolocation data through the current API, so they will not appear on the Walls.io Map layout. If your wall uses only Instagram as a source, the map will stay empty.
You can however, manually set a location of your choice for native posts that you create. Those will show up wherever you place them on Earth.
Finally, for X (Twitter) posts we provide a workaround: on X (Twitter), a user's profile can contain a location for this user (e.g. the place where he/she lives). If a user did not set a location for a specific tweet, but their general location is contained in their user profile, then all their location-less tweets will be geocoded to their profile location. Tweets that contain a specific location will of course still use this post-specific location.
✅ Final check: The Map layout only displays posts that include location data. For the most reliable results, use sources with geolocation metadata or add Native Posts with a manual location when you need guaranteed map pins.
In case you have further questions, don't hesitate to contact the support team via the chat or support@walls.io!