Sponsored Posts let you place branded content directly between organic posts on your social wall at a scheduled frequency.
Use them to generate revenue by selling placements to event sponsors, promote your own products, or keep key messages visible throughout an event or campaign. Walls.io is currently the only social wall platform that offers this capability natively, with no third-party tools required.
What you can do with Sponsored Posts:
Feature sponsor logos, ads, or campaign visuals as image, GIFs, or videos
Add a clickable link to any sponsored post to drive traffic to a landing page
Control how often they appear (e.g. every 10th post)
Manage multiple sponsors from one dashboard
Who can use Sponsored Posts?
Sponsored Posts are part of the Promotion Pack, which can be purchased as an add-on for all plans. Sponsored Posts are also included in our Enterprise plans and some legacy plans.
How are Sponsored Posts created?
In your Walls.io account, go to Promotion > Sponsored Posts.
Click "Enable Sponsored Posts."
A sponsored post is cycled through your wall after a set of X amount of random posts. You can adjust this frequency here.
Click "Create Sponsored Post" to open the editor.
In the dialog that opens:
Upload the sponsor's photo or video to the post.
Add a sponsor logo and user name.
If you would like to add your location and website link (labelled 4), do so here.
Write a caption for the post.
Click "Create" to save.
š Please note: For best results, we recommend to use images up to Full HD (1920x1080 pixels), with an aspect ratio between 16:9 and 4:3. Orientation is adjusted to either portrait or landscape automatically.
In any case, images should be at least 600x400 pixels large to look good.
All the saved posts are listed under Promotion > Sponsored Posts. You can always edit or delete a Sponsored Post.
To create a sponsored video post, click on "Create Sponsored Post" in the Promotion > Sponsored Posts view and follow the same steps. Just drag and drop your video to upload it to Walls.io.
š Please note: Sponsored video posts must be uploaded as MP4 files, and each file must be 250 MB or smaller.
Just in case you need some inspiration on how to use our sponsored posts feature, check this out!
Bonus: Add sponsor branding to Walls.io Lens photo booth
If you're using Walls.io Lens, our digital photo booth, you can extend your sponsor offering by uploading branded frames that can appear on audience submissions. Below is an example of Ferrari as a potential sponsor using Lens frames.
This means your sponsor's logo or campaign visual gets additional exposure, at no extra effort for you. To set up branded frames in Lens, go to Photo Booth > Frames in your Walls.io dashboard and upload your sponsor's frame artwork.
Read more about adding custom frames and stickers in the Getting Started article.
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In case you have further questions, don't hesitate to contact the support team via the chat or support@walls.io!